It’s a whopper of an offer.
In response to the current coronavirus pandemic and its impact on children who received free and subsidized lunch from increasingly shuttered US school districts, Burger King is offering two free kids meals with every adult meal purchase made through online orders.
The offer is valid starting next week, and will continue as long as supplies last.
“There’s a tremendous impact on children, as a result of all the school closures,” Jose Cil, CEO of Burger King, Popeyes and Tim Hortons parent company Restaurant Brands International, tells Business Insider. “It’s one of the hardest-hit groups of Americans, because they rely so significantly on school, for lunch . . . Monday through Friday, for the better part of the year.”
The chain is also encouraging limited contact methods of food pickup.
“We believe restaurants will have an increasingly essential role in feeding our country,” Burger King tweeted on Tuesday, “so whether you’re ordering at BK or elsewhere, use minimum contact methods like drive-thrus, pick-up or delivery.”
Cil was among other fast-food industry leaders who discussed chains’ role in the current pandemic with President Trump on Tuesday.
“We have the ability to help feed America,” Cil said. “The challenge here is that when you’re dealing with a circumstance like this, if we don’t utilize businesses like Burger King, Tim’s and Popeyes … It’s really difficult for Americans to be fed, because it’s going to be difficult for them to get all their other food and necessities from the supermarket.”
All NYC bars and restaurants have been shuttered, with only takeout now allowed. Some are chipping in with similarly charitable acts, such as Michelin-starred chef Jose Andres, whose restaurants will serve up to-go lunches either for an affordable price or as a donation for those who can’t afford it.