American shoppers shelled out $9.4 billion on Cyber Monday, setting a new spending record, new data show.
The total was a 19.7 percent jump from last year, according to real-time Adobe Analytics data. Smartphones also set a new record by accounting for $3 billion, or about a third, of all Cyber Monday sales, Adobe says.
“Consumers capitalized on deals and ramped up spending, especially on smartphones, where activity increased on days when shoppers were snowed or rained in,” John Copeland, Adobe’s head of marketing and consumer insights, said in a statement.
The Tuesday morning total topped the $9.2 billion spending projection Adobe put out Monday evening. The company expected 30 percent of the revenue to come during the “golden hours of retail” between 10 p.m. and 2 a.m. Eastern time, with shoppers plunking down $11 million a minute on average during the peak hour from 11 p.m. to midnight.
Tech products such as AirPods and Nintendo Switch gaming systems were among Monday’s top sellers, as were hot toys such as “Frozen 2” merchandise and L.O.L Surprise Dolls, according to Adobe.
Cyber Monday continued a roaring start to the holiday shopping season. Online spending spiked 16.3 percent year-over-year to more than $72 billion from Nov. 1 through Dec. 1, Adobe says. Some $7.4 billion came on Black Friday, up 19.6 percent from last year, the firm’s figures show.