You don’t need glasses to see the problem with this dress code.
Women in Japan are fighting back against workplaces that ban female employees from wearing glasses to work, using a hashtag which translates from Japanese to “glasses are forbidden” online, reports BBC.
The viral backlash comes on the heels of a recently aired program on the country’s Nippon TV network about the many companies which ban female workers from wearing glasses on the job as well as a report on the problem by Business Insider Japan, according to Quartz.
Employers mostly cited appearance-based reasons for not letting women workers wear spectacles, as delineated in the program. Retail chains felt female shop assistants had a “cold impression” when they wore frames, airlines inexplicably cited safety reasons, beauty industry managers said makeup couldn’t be seen behind spectacles and traditional restaurants said they clashed with traditional outfits.
In addition to the hashtag, Japanese women are also posting photos of their glasses on social media in rebellion, reports Quartz. “Isn’t it so troublesome when you can see all the middle-aged men in the world?” one woman tweets.
This isn’t the first time Japan has come under fire for outdated dress codes. Japanese women launched a social media campaign earlier this year against dress codes that make high heels mandatory called the #KuToo movement, which is a play on the word for shoes, or “kutsu” in Japanese, and “kutsuu” meaning pain.