Iconic French fashion house Louis Vuitton — famous for its luxury bags and A-list fans — is now converting its American workshops to make face masks for health-care workers, part of an effort to fight the coronavirus pandemic.

Artisans in the label’s New Jersey, California and Texas facilities will adhere to social-distancing guidelines while producing the nonsurgical cotton masks, which are washable, reusable and adjustable (to ensure they fit all faces).

Louis Vuitton says the workshops will donate hundreds of thousands of the masks to medical personnel in need, partnering with leading charitable organizations in each state and distributing the face coverings to those areas most impacted by the COVID-19 pandemic.

Last Friday, the brand also revealed plans to use its Parisian ready-to-wear atelier to construct medical gowns for French health-care workers in six hospitals of the Assistance Publique – Hôpitaux de Paris (AP-HP). Roughly 20 volunteers will produce thousands of the protective garments using AP-HP approved patterns and fabrics.

An artisan sews a mask at a Louis Vuitton workshop.Photo by David Gallard

Louis Vuitton is just the latest luxury brand to launch COVID-19 relief efforts. European fashion giants Prada, Bulgari and the Armani Group recently announced their own efforts to make and distribute protective gear to health-care workers and medical facilities.

In late March, preppy American brand Brooks Brothers announced plans to make 150,000 masks per day in its New York, North Carolina and Massachusetts factories for front-line workers. Meanwhile, the founders of Michael Kors, Versace and Jimmy Choo have all made giant charity donations toward the cause, as have Tiffany, AG Jeans and the parent group of Gucci.