Macy’s will stop selling fur by the end of next September to cut down on the animal fur trade, the department store announced Monday.
“Over the past two years, we have been closely following consumer and brand trends, listening to our customers and researching alternatives to fur,” Jeff Gennette, Macy’s chairman and chief executive officer, said in a statement.
“We remain committed to providing great fashion and value to our customers, and we will continue to offer high-quality and fashionable faux fur alternatives.”
The department store partnered with the Human Society of the United States in their “commitment to ending the sale of fur” — a trade that affects over a billion animals annually, according to the animal rights group Last Chance for Animals.
Macy’s said the fur ban will take effect by the end of fiscal year 2020 and includes all Macy’s and Bloomingdale’s private brands, including items sold from brand partners.
“This announcement is consistent with the views of countless consumers in the marketplace, and other retailers should follow. With so many designers, major cities and now a state taking a stand against the sale of fur, we’re that much closer to ending this unnecessary and inhumane practice,” said Kitty Block, the Humane Society’s president and CEO.
Critics from the Fur Information Council of America slammed Macy’s decision and said they’re just giving in to the “animal extremist agenda.”
“We are disheartened to hear the news that Macy’s Inc. will no longer be offering their customers the freedom to choose naturally sustainable fur based on their own personal compass,” said Keith Kaplan, FICA’s director of communications.
“This is unfortunately another example of a venerated brand being pressured into the false narrative about fake or faux fur, as a more viable option for their customers.”
FICA said faux fur isn’t eco-friendly and micro-fibers released when washing petroleum based fake furs has “damaging effects” on the environment.
Additional reporting by Carl Campanile