A group of NBC News staffers is using a hip Instagram account to discourage their colleagues from unionizing.
The “No NBC NewsGuild” account features slickly designed graphics with anti-union slogans such as “Dues are for the gym” and “Annual fees are for credit cards.”
The page’s first post — an image of flowers with a pink background and the words “No News Guild” in large bold type — appeared Nov. 27, a week before the network’s digital staffers started voting Wednesday on whether to form a NewsGuild of New York union.
“Uh-oh! Dolla dolla bill… no?” reads the caption to a colorful graphic raising concerns about dues. “Contrary to popular belief, there is no ability to opt out of dues. Yikes!”
The account, which had fewer than 60 followers as of Friday morning, is run by NBC reporters, editors, designers, social media strategists and other staffers opposed to the union effort announced in October, according to its bio.
Both the Instagram posts and a basic anti-union website argue that pay, health care and other benefits will be up for negotiation if staffers vote to unionize.
“The most important thing you need to know? Nothing is promised,” the website reads. “Everything is up for negotiation. Everything. There are no guarantees.”
But the union’s opponents appear to face an uphill battle. About 75 percent of the staff has signed union cards supporting the campaign, the NBC Digital NewsGuild has said. The votes in the official National Labor Relations Board election will be counted Dec. 13.
The NBC union’s website cites issues such as gender- and race-based wage gaps, understaffing and the company’s mishandling of sexual misconduct. It also says current working conditions would remain in place once the union is certified and bargaining begins.
NBC News did not immediately respond to a request for comment Friday morning. But a spokesperson for the network told The Hollywood Reporter that the company’s leadership was not involved in the anti-union campaign.