Peloton’s getting shredded — over a cringe-worthy advertisement.
The stationary bike company with a cultlike following released a holiday ad of an already very slender woman who received the $2,245 bike from her husband for Christmas, then documented her fitness transformation in a video, which she presented to her husband the next year.
The 30-second ad, unfortunately titled “The Gift That Gives Back,” quickly went viral for its tone-deaf and “sexist” message of a man gifting his wife something that would help her lose weight — and her desperate need to document the physical change, critics said.
In the ad, the actress is delighted to receive the gift from her husband. She comes downstairs Christmas morning to see the present waiting for her, as Tal Bachman’s “She’s So High” plays in the background. She begins filming herself, saying “First ride. I’m nervous, but excited,” then goes on to document waking up at the crack of dawn for the punishing workouts — all to show her smug husband that she got the intended use out of the bike, presumably.
“A year ago, I didn’t realize how much this would change me,” she says.
Those who saw the ad were immediately outraged, calling out the husband’s unhealthy control over his wife, and her odd compulsion to please him with a fitness transformation.
“Is anyone else getting, ‘I’m afraid of my husband’ vibes from the woman in the peloton commercial?! You rode a bike a few times this year. Chill out,” wrote @jtrain56.
“That Peloton commercial would be better if at the end you found out she used it to train hard every day so that the following year, she could beat the s–t out of her husband for buying her an exercise bike for Christmas,” @FattMernandez wrote.
At least some felt moved — in their own ways.
“Idk why everyone’s hating on this #peloton ad. Personally, it’s inspired me,” @LevinsReports tweets, “to take a selfie video with the next s–tty present I get every day for a year then force the person who gave it to me to watch the montage.”
Others were moved to just blatantly mock it with their own parodies, like comedian Eva Victor’s spoof, in which she serves her husband with divorce papers. Peter Hargrave’s parody featured a man gifted space to do pushups — “Peloton for poor people.”
Peloton did not immediately respond to The Post’s request for comment.