Oreo wants to enable fans to eat their own face.
The cookie brand has announced a new platform which will allow customers to customize their own cookies — including ones which bear images of their own face. In addition to allowing buyers to add graphics to the cookies, the new platform — called OREOiD — will also offer options for various cookie-and-creme flavor pairings.
“Say hello to OREOiD, the first-ever custom OREO cookie experience,” the brand announced in a tweet, directing fans to their website.
There are currently eight options for creme color (red, orange, yellow, green, blue, purple, pink or white), five quantity and packaging options (a white box, black box or a bag containing two, eight or 24 Oreos), the choice of fudge or white-fudge dip, the same eight creme color options for sprinkles (with the option to select one, multiple or all the colors) and the option of what image and what text to feature. Prices start at $2.50 (with a minimum order requirement of 20) and go up to $52.95.
In other recent Oreo news, the company took to YouTube to discuss that, in order to ensure the snack’s longtime survival amidst apocalyptic scenarios as extreme as an asteroid striking the Earth, the company commissioned a vault to protect and store its cookies.
“Each cookie pack is wrapped in protective Mylar which can keep our cookies safe from temperatures of -80°F to 300°F,” the company explained in one post about the junk bunker.
Earlier this year, Oreo’s cookie collaboration with the brand Supreme unsurprisingly sold like hotcakes, with massively hiked cookies becoming available for resale on eBay, in some cases, before the cookies even dropped. While the cookies were initially priced at $8 (while Oreos generally retail for $4 for 48 cookies), the marked-up eBay Oreos were listed for $2,600 for a single three-pack of cookies.
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