The only one to respect this trans teen’s true self turns out to be a Starbucks employee.
In a new commercial, the coffee giant uses its cup name-writing tradition as proof of the company’s acceptance of the LGBTQ community.
The moving 89-second video, which has over 343,000 views, tells the story of an English trans teen who is repeatedly “deadnamed,” or referred to by their birth name when they no longer identify with it. The protagonist looks downcast as a delivery person, a receptionist, a phone caller and their own father refer to them as Jemma Miller.
But at Starbucks, the barista asks, “And what’s your name?” to which Miller responds, “It’s James,” prompting a smile.
“At Starbucks, writing your name on a cup and calling it out is a symbol of our warm welcome,” Starbucks UK captions the video. “It’s a small gesture, but it’s symbolic of what we believe in: recognition and acceptance, whoever you are, or want to be. We welcome everyone.”
In addition to the ad, Starbucks has also released a series called #whatsyourname, telling the stories of trans individuals.
While the coffee behemoth is making headway in the trans community, it’s recently taken a step back in terms of environmental goals. This month, The Post found Starbucks guilty of continuing to throw away boxes of food, despite making a no-waste pledge.
In 2018, the Seattle-based coffee chain came under fire after two black men were arrested in a Philadelphia store while waiting for a friend. The outrage prompted Starbucks to close 8,000 stores to conduct racial-bias training.